On January 29th, 2013, the entertainment news site Entertainment Weekly published an interview with My Little Pony: Friendship is Magic head writer Meghan McCarthy, who announced Twilight Sparkle's transformation into an alicorn, noting the character "was set up from the very beginning to be on an important journey." The same day, the announcement was reblogged on several brony news sites, including Equestria Daily and Derpy Hooves News. On November 1st, 2012, a poll was posted on the MLP Forums, to which over 43% said they did not approve of Twilight Sparkle becoming an alicorn (shown below). Many felt that changing Twilight Sparkle into an alicorn could severely damage the character by over-idealizing her, similar to the Mary Sue phenomenon in fanfiction. The news was met with a variety of responses from the brony fandom. The same day, Redditor Lusht submitted the photo to the /r/mylittlepony subreddit, where it received over 490 up votes and 200 comments within the next three months. On October 17th, the licensing convention Brand Licencing Europe shared a picture on their Twitter with a poster featuring Twilight Sparkle with a pair of wings (shown below, right). On September 30th, 2012, the plushie manufacturer Funrise posted a picture on their Facebook page with several My Little Pony plushies in an office, with one Twilight Sparkle plush toy wearing wings (shown below, left).
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